Business Strategies and Market Management
The development, evaluation and implementation of business strategies are essential to successful management. We look outside the business to sense changes, trends, threats and opportunities as well as inside the company in order to identify key success factors and formulate strategic options that are responsive.
With a proactive approach we prepare companies to set successfully future markets.
Steps:
External analysis (analysis of customers, competitors, market and environment)
Internal analysis (performance analysis, analysis of organizational characteristics, portfolio analysis)
Formulation of strategic options that lead to a sustainable competitive advantage
Evaluation of strategic options (differentiation strategy, strategies based on low cost, focus, or a preemptive move, alternative growth strategies, strategies in hostile and declining markets)
Implementation plan for chosen strategy